New Rolls-Royce Phantom Debuts in Australia

Setting the new benchmark

Since 1925, Phantom has conveyed some of the world’s most influential and powerful men and women to the most defining historical moments over the last 92 years. Rolls-Royce’s tireless pursuit of perfection has been to constantly refine what the world’s leading luxury item should be with innovations to satisfy the most discerning of luxury patrons.

Speaking at the launch, Paul Harris, Asia Pacific Regional Director for Rolls-Royce Motor Cars said, “New Phantom is highly anticipated – a flagship icon that will once again reset the benchmark for pure authentic luxury. Its exclusivity, bold yet elegant design and engineering dexterity showcases the best that Rolls-Royce has to offer in world-class, handcrafted quality.”

“Cutting-edge innovations include a new exclusive ‘Architecture of Luxury’, an all-aluminium spaceframe designed to underpin every future Rolls-Royce; great leaps in technology, drivetrain and driver assistance systems to produce a peerless ‘magic carpet ride’; and a new, world-first ‘Gallery’ that allows owners to personalise a moving art piece. We are confident that New Phantom will once again take its place at the pinnacle of Australia’s super-luxury landscape, a country of historic and future strategic importance to us,” he added.

Engineering Masterpiece

In its eighth generation, New Phantom offers a thoroughly contemporary design interpretation of Rolls-Royce DNA – one that symbolizes sheer power of presence. The ‘Magic Carpet Ride’ experience is enhanced to levels of near-silence on New Phantom, thanks to integration of a slew of new technologies, 130kg of sound insulation and an all-new, effortless 6.75 litre twin turbocharged V12 engine delivering 563hp and 900Nm of torque.

Accompanying the increased stiffness of the spaceframe is a best-in-class high comfort chassis with air suspension and state-of-the-art chassis control systems, delivering 'effortless' ride and handling. When Rolls-Royce’s acoustic test engineers reviewed the results of road and vibration tests, the sound levels were so low they had to check their instruments were calibrated correctly.

In addition, New Phantom is equipped with the ‘Flagbearer’ – a stereo camera system integrated in the windscreen to see the road ahead and adjusts suspension proactively. At night, the latest laser technology headlights provide a 600 metre range of vision to ensure safe travel.

The ‘Suite’

A divine selection of materials have been placed thoughtfully throughout the car’s interior. As a result, being inside New Phantom is akin to entering a luxury hotel ‘suite’ with passengers being cocooned in the finest leathers and veneers. The famous coach doors can now be closed from the exterior by touch sensitive door handles.

A selection of rear seating options is available on New Phantom, from lounge to individual formats. Technology is hidden until required, leaving only the visual majesty of curated wood, leather and billeted metal for all to admire.


‘The Gallery’

The centrepiece of New Phantom is ‘The Gallery’ – a wholly contemporary and luxury reinterpretation of a motor car’s dashboard and instrument panel area. 

An application of glass runs uninterrupted across the fascia of the New Rolls-Royce Phantom, providing an unprecedented opportunity to present commissioned artwork. This has come from an understanding that the marque’s patrons are increasingly collectors of fine and contemporary art.

The Architecture of Luxury, The Gallery, The Art of Movement, the best possible materials in the world and peerless Rolls-Royce design and engineering combine to create the New Rolls-Royce Phantom, resetting the benchmark not only in the automotive arena, but as the world’s leading luxury item. As the next chapter in Rolls-Royce’s story opens, the New Rolls-Royce Phantom points the way forward for the global luxury industry.

Each New Phantom is expected to be Bespoke. Pricing in Australia for Phantom Standard Wheelbase starts from AUD 950,000, with Phantom Extended Wheelbase starting from AUD 1,100,000.